Today, franchising is an enormous part of our economy. Over 50% of all retail sales in the United States is generated by franchised businesses.* Why? Because franchising allows business owners to capitalize on the expertise of others. Simply stated, franchising provides you with:

• The systems you need to run your business
• The training programs to help you operate your business
• Advertising campaigns designed to help you establish the brand
• The purchasing power of a larger organization
• A support system to help you get started and stay on track

Each HomeTown Hearth & Grill franchisee can benefit from our current outstanding portfolio of branding and image-building tools, including:

• Professionally-designed logo materials and graphic standards guide
• Easily recognizable exterior store signage design
• Unequalled high-quality advertising material including newspaper art, circulars, radio scripts, and more
• Television spots
• National advertising fund for image development and support activities
• Store merchandising standards for consistent professional appearance

Of course, we are always looking for ways to improve, so our Franchise Program and system tools are always subject to change by us.

* "Celebrate Your Financial Independence: Investigate Franchised Business”, Don DeBolt, International Franchise Association (“IFA”) http://www.franchise.org/news/usatoday/July03.asp